In her A to Z Manifesto, the famous British designer Stella McCartney tapped several creatives to produce unimaginative limited edition shirts with Jeff Koons, Olafur Eliasson, Hajime Sorayama, and Rashid Johnson.
A collaboration with 26 artists–mostly are McCartney’s personal friends in the creative industry, she initiated a lockdown project to make an artwork relating to one letter of the alphabet, thus birthing to the title: A to Z Manifesto for her S/S 21 collection. The photoshoot for the campaign was taken at the gardens of Houghton Hall in Norfolk, which McCartney emphasized the accountability and challenges of being the best sustainable fashion house anywhere.
‘I reached out to a collection of 26 artists asking if they’d collaborate by picking a letter and visualizing it with free rein. Many have been intimate friends for years or that I’ve met organically on my travels through fashion; some I just connected with because I’ve always admired them, while others are next-generation talents I am giving a platform to start their careers during this difficult time,’McCartney.
With the release of the limited edition series T-shirt inspired by the A to Z Manifesto, Hajime Sorayama, Jeff Koons, Olafur Eliasson and Rashid Johnson have each rendered a letter from the alphabet into graphic prints on organic cotton T-shirts. Priced at £425 and will be exclusively available at stellamccartney.com, the profits from the purchases will then be donated to a cause depending on the artist’s decision.
From the several entries, What stood out among them were Sorayama’s “S” and Johnson’s “A””. The Japanese illustrator Sorayama’s ‘S’ for sustainability’ on black T-shirt, with a metallic robot hand holding an ‘s’ firmly in place, and the raw ‘A for accountability’ T-shirt by conceptual artist Rashid Johnson, modelled by French Black Lives Matter activist Assa Traoré and model Sharon Alexie (aka Flamme de Pigalle).