Another high-fashion collaboration with sustainable initiatives, sparked by exploration and self-discovery ideas, Gucci, together with The North Face starred its ’70s climbing outerwear. Coupling the Italian-luxurious label distinguished designs with The North Face clothing’s technical structure. Featuring intrepid outerwear such as puffer jackets, cut in full skirts, bib dresses, jumpsuit, arriving in floral monotonies as well as monogram print, shirts, and a pair of gender-neutral hiking boots, this collab series is perfect for those looking to invest in an interesting capsule.
In promoting this, A creative campaign by Alessandro Michele–Gucci’s Creative Director, was brought to life by Daniel Shea. Viewers were led through a trip to the Alps’ breath-taking scene with a group of Gucci-clad hikers–capturing the candid and colorful moments of outdoor activities, effortlessly displaying the distinctive products.
“The campaign’s atmosphere recalls an aesthetic of the 70’s when The North Face was a thriving outdoor retailer based in Berkeley, California, and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio, whose iconic song “Bad Moon Rising” is featured throughout the video campaign.”
“The North Face x Gucci collection, a collaboration connecting two brands with similar history and values in celebration of the spirit of exploration. The North Face has a rich archive pushing innovation and breaking the rules in creating styles with unique and distinguishing design details. As a brand that has embraced inclusivity, beginning with supporting women to achieve results in a male-dominated pursuit, its mission for its creations is to help adventurers make physical discoveries but also discover themselves while doing so. The cross-category collection for men and women includes ready to wear, soft accessories, luggage and shoes.”Gucci
The outerwear silhouette and accessories such as quilted jackets, nylon shirts and skirts, windbreakers, sweatshirts, and glamorous chemise dresses come in bright colors, featuring several floral prints especially designed for this collab collection are now available online at Gucci.com! Check out our profile compilation of several items to start with your outdoor hypebeast flash.